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About us: We founded Sensible Financial® Planning and Management in 2002 to make state-of-the-art, unbiased and personalized financial advice more widely available, especially to people who haven’t been comfortable using a financial advisor or who thought they couldn’t afford one. Deregulation and ever falling computing costs are steadily increasing competition in financial services, potentially benefiting consumers. Lower priced, higher quality financial products are increasingly available.
Unfortunately, access to more good products hasn’t helped people figure out which ones to buy. People need independent advice to make sound choices in their own best interest. But the sales commissions paid by some financial products provide incentives for salespeople to sell products that produce large commissions for themselves, not necessarily the ones that best fill the needs of their customers.
Declining computing costs have enabled experts in financial planning and investment strategy to translate their approaches into computer software. This software’s strength – leading-edge customized advice – can’t overcome its weakness – people often don’t understand how complex software works and are unwilling to rely on the results. However, there is enormous potential – a skilled advisor can harness the software’s full power to deliver high-quality advice tailored to each client’s circumstances at a reasonable price. We use the best software available to develop and deliver advice systematically, and efficiently. We recommend excellent products that don’t pay commissions (and don’t need to).
Each year, we deliver more financial plans, and advise more clients on how to invest and manage their assets. That so many people and families trust us to advise them about issues so central to their lives and dreams is a great honor. We invite you to join them (and us).
Rick earned his Ph.D. in Economics at the University of Chicago. His studies included family economics and lifetime planning. He brings a particularly analytical and rigorous approach to the practice of both financial planning and investment advice. As a business consultant, Rick specialized in financial services. His work regularly put him in contact with regulators, […]
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Rick Fine has been helping Sensible Financial® clients organize their personal finances and achieve their financial goals since 2003. He has created hundreds of plans for clients in a wide variety of financial circumstances. He also conducts ongoing progress reviews with existing clients through the firm’s Integrated Financial Advisory service. He has specialized knowledge and […]
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Prior to joining Sensible Financial® in 2012, Frank worked as a Financial Advisor at Morgan Stanley Smith Barney. He has advised individuals on a wide variety of issues, including asset and risk management, budgeting, and estate planning. Frank has a B.A. from Harvard University and a J.D. in Business and Financial Law from Boston University […]
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